P&G Consumer Health

Procter & ampere; Gamble 2. Portfolio Analysis and Strategy Execution 2.1 What ar the key challenges and opportunities that correspond in each of P&Gs portfolios? 2.1.2 In Consumer health- Nesh Introduction on P&Gs Consumer wellness Procter and Gamble has a 1.3% value share (peak was at 1.7% in 2006) in Consumer Health Segment. P&Gs largest consumer wellness family unit is over the retort (OTC), in which it derives most sales from cough, cold and allergy remedies and digestive remedies. It overly has presence in herbal tea/ conventional products, vitamins and dietary supplements (VDS), child-specific consumer health unwritten dispense and feminine hygiene. It has no meaningful presence in cargo management, sports nutrition or allergy care. P&G suffers from pressure receivable to competitors launch of prescription to OTC launches, clannish label/cheaper brands and legislative issues in US, which is its key market. While it has upset share in that area, it has been driving up sales for its VDS, herbal/traditional products and child-specific consumer health. It also has been divesting prescription drugs due to lack of maturation and market demand.

some its R&D and merchandise investments also bide in oral care go ignoring OTC and another(prenominal) categories. Source: Euromonitor Health Care last sales transform magnitude 5% to $12 billion on 5% growth in unit volume. Volume increased highschool single(a) digits in developing regions and low single digits in create regions. Breakdown in the categories as follows: viva Care grew mid -single digits fucking initiative activity! and incremental selling support of diadem and Oral-B. Global market share of the oral care category was up over half a point. Personal Health Care grew low single digits behind higher shipments of Vicks in North America and the developing regions, partially...If you hope to get a full essay, order it on our website: OrderCustomPaper.com

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