Preserving the Past for the Present and Future

Logan Shetlar Mrs. Deggner Expository Writing 201 30 March 2012 Preserving the Past for the Present and Future Many people have little to no knowledge about human’s prehistoric past, especially that of humans in the Americas. As you cruise down east bound Interstate 70 and make it through St. Louis, you start to drive by one of North America’s largest prehistoric city structures, Cahokia. According to the Cahokia Mounds Historical Site, this city covered six square miles, had 120 mounds, and was home to anywhere between 10,000 to 20,000 people from the years 700 to 1400 AD (Keller).Cahokia use to be a major regional trade center with huge mounds that had large palaces for city rulers, plazas, different neighborhoods, and even gaming fields, but much of this has been lost from natural wear of the land and also human destruction. I-70, although a hugely important interstate nearly connecting coast to coast, cuts right through some of the city, and new housing developments slowly threaten the area (Ritterbush). This human destruction happens all over and continuously erases some of human history from right beneath our feet.Archaeological sites should be preserved in order to protect unwritten human history, create economical benefits, and teach future generations about the human past and allow for future studies. Much of the reason why many people do not realize there is even a problem with the destruction of archaeological sites is that the sites are prehistoric, meaning they date back to times before written records, and most people have not heard of the sites.People in charge of a building project, such as project developers, may not realize they are about to build on top of an ancient prehistoric site, which is why there has been a federal law that now requires an archaeologist to come out to check land that may be developed. An archaeologist job is to work in the field and scientifically record and recover any artifacts they may find, usually se veral feet in the ground. The archaeologist then records all their findings and takes the material items back to a lab where they are cleaned, processed, and recorded (Professional Archaeologist).Needing to hire an archaeologist from the State Historic Preservation Officers (SHPO) inevitably costs money, which makes for a group of people who dislike the law and the idea of preserving sites. Costs vary from the size of the project and weather or not sites are found, and if the law is not followed, federal permits and money can be lost, along with additional fines. All of this can be problematic, and a possible setback in the building plans for the project developers, but it is a very important step (Getting the Archaeological Green Light).In an interview with Prof. Lauren Ritterbush, she told me about the Blue Earth Village, which she has personally worked at in the Manhattan area that has been nearly lost due to human developments. The Blue Earth Village, just east of Manhattan, Kan sas, is an early Kansa Indian village dating back to the 1790s. Modern buildings here, such as houses and a cattle show barn, have covered much of the village that was there prior, but what little is left allows archaeologist a chance to research it and provide the Kansa Indian people with information about their ancestors.If SHPO had been in place when this area was being developed, archaeologists would have been able to excavate the area and record new information about the area. Many archaeological sites also provide economic benefits, such as tourism, to the areas around the world and here in the states. Egypt’s economy relies heavily on tourism, considering the country is home to one of the Seven Wonders of the World, the pyramids, and other archaeological hot spots. In the year 2008, Egypt profited over 11. 8 billion dollars from tourism in the country.Tourism is also responsible for nearly 12 percent of the labor force in Egypt, making these archaeological sites hugely profitable (Dziadosz). For an example a little closer to home, take the Cahokia site mentioned in the beginning of the paper; the museum society there brings in thousands of new visitors each year. According to an article for the International Journal of Business and Management, tourism is a multi-industrial moneymaker that not only creates jobs, such as people who work in the museum at Cahokia, but also gets people to spend money in the area.The people that visit these sites need a hotel to stay in, gas to get their and back home, and food to eat; all providing profits that trickle back into the local economy. (Ardahaey 3). Much of the money that the these preservation sites receive are through donations (apparent on almost any website pertaining to archaeology by the â€Å"donate† page), so any money they make will go directly back into the economy through hiring new employees and allowing more of the sites to be preserved (Ken Keller).Some people may argue that stores, su ch as Wal-Mart, will do more economically for an area, but you cannot put a price tag on the knowledge that can be learned from the sites themselves. Getting an education is one of the most important parts of life in the 21st century, and for many generations to come. We all go to school till we are at least 16 years old and many of us go onto higher education, devoting nearly all of our first 25 years of life to school and gaining an education. Preserving sites give a chance for future generations to learn from the site hands on and lead to possible new discoveries as future technologies are improved.Many people do not really know what an archaeologist really does, or how their work affects anyone in anyway. One misconception of archaeologists is that their work is unimportant. In one of Shana Leslie’s online articles, she states â€Å"Modern archaeologists work closely with specialists in a variety of fields – from medical doctors to environmentalists to policy plan ners† (Leslie). Archaeologists are able to determine what an area’s climate was like thousands of years ago by testing different layers of soils or how a whole group of people began to die out from their bones (Ritterbush).Another important part of the knowledge gained from the work of archaeologist is how humans have evolved over time. Not that human beings have physically changed, but the way we live and the technologies we are able to use and come up with have greatly changed. Archaeologists are able to date their finds and look at how people lived from hundreds of thousands of years ago, to just a couple thousand, which provides incite as to how we went from people using stone tools and living in natural shelters to the iPad using, web surfing, technologically advanced people we are now.The science and knowledge gained from archaeologist field and lab work can affect people in nearly any type of profession, and help teach the future generations about our human past. While the problem of losing archaeological sites to human development is not a news-breaking event, it is still largely important and creates multiple views. People who work in project management and on building planning teams deal with the necessary set backs that may occur from needing SHPO to come in and check their land. SHPO costs money and time, and depending on if a site or sites re found, could increase both of these, making some dislike the archaeological efforts. Many people also have opposing views on the economic values of archaeological sites, believing that the sites could be put to better uses such as farm land or being built up for businesses. Still some people are just unaware of the importance of an archaeologist’s job and the sites they work on. For several reasons, archaeological sites should be preserved because they offer knowledge about prehistoric human history, create economical benefits, and teach future generations about the human past and allow fo r future research.Nearly all of what we know today about life before written records, from locations like Pompeii to the city of Cahokia just east of St. Louis, comes from the work of archaeologist. While archaeological research may cause troubles for project planners who look to build on undeveloped land, the work that these scientist do can provide new information about life before we knew it. The sites found also offer economical benefits as they attract tourists to visit the location and spend their money.These benefits to the economy are incentive to continue and preserve archaeological research as it brings in more money and helps educate future generations. The work of archaeologist helps to advance the knowledge of the human past, provide new information in other professions, and ensure future generations the chance to continue to learn from these sites. For those reasons, there should be more support of archaeologists preserving archaeological sites. Work Cited Ardahaey,  F.. â€Å"Economic Impacts of Tourism Industry. †Ã‚  International Journal of Business and Management   6.   (2011):  206-215. Research Library,  ProQuest. Web. 26 Mar. 2012. Dziadosz, Alexander. â€Å"Egypt Tourism Numbers to Fall Less than Feared. † | Reuters. Thomas Reuters Corporate, 20 Oct. 2009. Web. 27 Mar. 2012. http://af. reuters. com/article/investingNews/idAFJOE59J0PG20091020? sp=true. | Keller, Ken, Eric Young, and Gary Kronk. â€Å"Cahokia Mounds State Historic Site and Cahokia Mounds Museum Society. † Cahokia Mounds State Historic Site and Cahokia Mounds Museum Society. Cahokia Mounds State Historic Site. Web. 26 Mar. 2012. http://www. cahokiamounds. org. Leslie, Shana. Archaeology – 10 Common Misconceptions About Archaeologists – Shana Leslie, Freelance Writer – SEO Copywriting & Professional Writing Services. † Shana Leslie, Freelance Writer. Web. 27 Mar. 2012. http://www. shanaleslie. com/item. asp? iid=28. Ri tterbush, Lauren. Personal Interview. 13 Mar. 2012 Professional Archaeologists of Kansas. Getting the Archaeological Green Light for Your Projects. Kansas: Professional Archaeologists of Kansas, 2012. Print. Professional Archaeologists of Kansas. Professional Archaeologists. Kansas: Professional Archaeologists of Kansas, 2012. Print.

Analysis of a Job Advert and My Employability Skills Essay

Describe the qualifications required: GCSE A*-C standard English and Maths, this is essential because you need to be able to simple adding and English is a necessity because you need to be able to read and speak fluent English. To have a National Vocational Qualification (NVQ) Level 1 or 2 in customer service you can also have a food safety certificate. Describe the level of experience in a similar role required: To have a previous experience at least 1 year or 2 year in a quality restaurant or bar. Describe the level of experience in the industry required: N/A Describe the knowledge of goods and services required: To have good knowledge about the Restaurant and other department’s hotels. Describe the level of effectiveness in meeting personal and team targets required: Ensure that you have a high level of effectiveness in meeting personal and targets so that you are happy for the job and show appreciation to the job. Describe the level of ability to observe and raise professional standards required: The level of ability should be high because you will need to be able to show individual courtesy to customers for example if there is a bad product on the shelf you tell them immediately and they will get you a better product. Personal Skills Organisation Name: Frontline Role: Food and Beverage Assistant Describe the amount if patience required: Good interpersonal and customer facing skills, maintain professionalism, display patience and politeness within a busy environment are some of the skills required. Describe the level of hard work required: Candidates must be reliable, flexible and have a ‘can do’ attitude. You must have good attention to detail, ability to work within a close team and also work with minimal supervision. Describe the level of ability to work as part of a team: Candidates must show the ability to have an excellent work ethic and be part of a team as required. Describe the level of good interpersonal skills required: Interpersonal skills are essential when socialising with colleagues and friends. Interpersonal skills include everything from communication and listening skills to attitude and deportment. Describe the level of cooperation with line managers and colleagues required: Line managers play a vital role in businesses as their duties are to ensure that activities are planned and organised in their area that involve a significant risk to the health and safety of staff. Candidates must cooperate effectively to line managers at all times. Describe the level of negotiation in seeking agreement with customers required: Negotiation is essential with customers as potential candidates must be able to negotiate with customers effectively and try to provide the best prices as possible to the customer. Describe the attributes you already possess or expect to posess by the end of course: 1. I will develop the habit of meeting deadlines. 2. I will develop my planning skills in order to prioritise myself for my coursework deadlines. 3. I will try to participate in all team/group activities. 4. I will ensure to communicate effectively with my team mates 5. I will try to practice my presentational skills effectively. 6. I will try to develop my patience. 7. I will try to organise myself by bringing the right equipment to lessons. 8. I will time manage my work and try to ensure to hand all coursework in on time. 9. I will ensure to use my essay skills effectively 10. I will ensure problem solving skills are used to the best ability.

Cathay Pacific Essay

Company Profile Cathay Pacific is an international airline registered and based in Hong Kong, offering scheduled passenger and cargo services to 172 destinations in 39 countries and territories. The Company was founded in Hong Kong in 1946 and remains deeply committed to its home base, making substantial investments to develop Hong Kong as one of the world’s leading international aviation centres. In addition to its fleet of 138 aircraft, these investments include catering and ground-handling companies and the corporate headquarters at Hong Kong International Airport. Cathay Pacific continues to invest heavily in its home city and at 31st December 2012 had another 92 new aircraft due for delivery up to 2020. The airline recently completed construction of its own cargo terminal in Hong Kong, which commenced a staged transition of operations in February 2013 Cathay Pacific and its subsidiaries employ some  29,900 people worldwide (more than 22,800 of them in Hong Kong). Cathay Pacific is listed on The Stock Exchange of Hong Kong Limited, as are its substantial shareholders Swire Pacific Limited (â€Å"Swire Pacific†) and Air China.Cathay Pacific is a founding member of the oneworld global alliance, whose combined network serves more than 800 destinations worldwide. Competitive advantages Competitive advantage is the ability of an organization to outperform others because they produce desired goods or services more efficiently and effectively than its competitors. When a firm sustains profits that exceed the average for its industry, the firm is said to possess a competitive advantage over its rivals. The goal of much of business strategy is to achieve a sustainable competitive advantage. A competitive advantage exists when the firm is able to deliver the same benefits as competitors but at a lower cost (cost advantage), or deliver benefits that exceed those of competing products (differentiation advantage). Thus, a competitive advantage enables the firm to create superior value for its customers and superior profits for itself. Characteristics of competitive advantages Value To improve the product quality, Cathay Pacific efforts to meet and achieve needs of passengers. In an increasingly competitive environment, it is crucial to maintain and develop passenger loyalty by providing high quality products and services. This remains a key focus of the Cathay Pacific Airways. Therefore, Cathay Pacific has introduced a new Premium Economy Class product, a new long-haul Economy Class seat and a new Regional Business Class seat. The airline’s long-haul Business Class was named World’s Best Business Class in 2012 at the World Airline Awards run by Skytrax. â€Å"Cathay Pacific’s strengths is to provide a comprehensive level of service, we are committed to the objectives to be achieved.† expressed the company’s strengths said by Cathay Pacific Deputy Chairman and Chief Executive David Turnbull. Not only service provided by Cathay Pacific inside the aircraft, but also all ground service need to be monitored, such as check-in, pick up luggage and even the passengers leave from the airport to the home way. All these aspects are Cathay Pacific service range and strive  to provide satisfactory service to passengers. The Top-class management team and loyal support can workforce a good combination. Thereby, the airline’s real competitive advantage in these â€Å"most challenging business conditions for our industry in more than a generation† was its supportive workforce, quoting the response of the airline’s nearly 20,000 staff to a special leave scheme designed to save the company cash and to prevent the need for staff layoffs. On the other hand, the core strengths of Cathay Pacific Airways are a superb team, a strong international network, exceptional standards of customer service, a strong relationship with China and our position in Hong Kong. These will help to ensure the success of the Cathay Pacific Group in the long term. Rareness From the Hong Kong people’s point of view, Cathay Pacific Airways is a Hong Kong-based international airline registered in Hong Kong, offering scheduled passenger and cargo services to over 90 destinations around the world. So many transit passengers can take advantage of this huge turn flight transmission of Hong Kong and Cathay Pacific’s flight network. Thus, they can proceed to another city through Hong Kong. As the Hong Kong airport is a hub airport, Hong Kong is a transit point for the proportion of long-term passenger. Therefore, Cathay Pacific abandoned the low-price strategy, but stick to the original high-end line, determined to become the most admired airlines, â€Å"Shaping a super brand† naturally become a center of all of Cathay Pacific’s work. Concerning the super brand image, it is shaped by 3 elements which are quality products, full service and successful promotion. Limitability Furthermore, the â€Å"Cathay Pacific brand† communication activities are very systematic and high-profile promotional activities abound in the world. For example, join to carry out the activities of the â€Å"Best Chinese Food† with so well-known restaurants in Hong Kong, joint other business enterprises for holding â€Å"Asia Miles Airlines’ frequent flyer program’’, â€Å"Cathay Pacific Hong Kong International Races† with the Hong Kong Jockey Club, and so on. Promotional activities with a clear theme promoted in different period and  channel, such as TV advertising, print advertising, Internet advertising, outdoor advertising, etc. Substitutability Since the network and the routes that the airways’ own products, Cathay Pacific constantly purchase new models, update, expand their fleet, and to join one of the world’s five largest airline alliance oneworld alliance to strengthen the global network. Currently, more than 80 piloted aircraft Cathay Pacific fleet is one of the world’s youngest and most modern passenger fleet, with an average age of only seven years. Moreover, Cathay Pacific received 19 new aircraft in 2012 for prolonging to upgrade the competence of the company. As at 31 December 2012, Cathay Pacific had 92 aircraft on order for delivery up to 2020. The order was placed for 6 Airbus A350-900 aircraft in January 2012. In August, Cathay Pacific ordered 10 Airbus A350-1000 aircraft and converted an existing order for 16 Airbus A350-900 aircraft into an order for 16 Airbus A350-1000 aircraft. In March 2013, Cathay Pacific entered ‘into an agreement with The Boeing Company under which it agreed to buy 3 Boeing 747-8F freighter aircraft. Under the agreements, Cathay Pacific also acquired options to purchase 5 Boeing 777-200F freighters and The Boeing Company agreed to purchase 4 Boeing 747-400BCF converted freighters, which were taken out of service in 2012 and early 2013. SWOT analysis Strengths: Cathay Pacific is committed to strengthening Hong Kong’s position as a global aviation hub and gateway to the Chinese Mainland, and leveraging its network to enhance business, tourist and cargo traffic flows. Cathay Pacific is dedicated to technological excellence for its products and services. It was one of the first airlines to provide inflight email. It also offers online ticketing and check-in, a downloadable timetable, and the notiFLY flight paging service, which delivers real-time flight information updates to customers via email or on their mobile phones. The iPermit scheme enables Taiwan residents to apply for Hong Kong visas via the internet and collect them upon arrival at Hong Kong International Airport. Its inflight entertainment system offers more than 20 video channels and an audio/video  on demand system for First and Business class passengers. It was voted â€Å"World’s Leading Use of Inflight Technology† in the World Travel Awards 2003 poll of 80,000 travel industry professionals. Cathay Pacific is a member of the oneworld global alliance, joining Aer Lingus, American Airlines, British Airways, Finnair, Iberia, LanChile and Qantas. Swiss Air Lines International is the latest full alliance member. The oneworld carriers’ combined network serves more than 570 destinations. Cathay Pacific is also a member of the popular travel reward program, Asia Miles. Weakness: There is no such company without weaknesses. Cathay Pacific Airways unpunctuality in their flights sometimes makes their customer difficult to opt to fly with the airline. In addition, the air hostesses are not very pleasant and nice thus making people leave out the airline as an option when traveling home and abroad. Cathay Pacific Airways also finds it hard to reposition itself in the wake of financial crisis. The company also is unable to deal with numerous scandals compelled people to lose confidence in it. Opportunities: Cathay Pacific Airways is known to be Hong Kong’s leading airlines gives them the opportunity to acquire more customers and generate more revenues. People would have more confidence on airlines that are recognized by the award winning bodies because it would make the people have more confidence on flying with the said airlines. In addition, with Cathay Pacific Airways’ online booking, they give more convenience to their customer giving them the chance to attract more customers especially with people that have no time to go to airlines branches for bookings. The airline has also an opportunity of technology advancement for easier transaction and operations and for more convenience for customers and employees. Moreover, with its recognition, the airline attracts more opportunities of expansion. Threats: Threats are always with every organization. Airline industry is the most competitive industry. Cathay Pacific Airways competitors especially the government owned airlines are the threat of the company. Government owned airlines have less likely to close down. It is also supported with the national government with their resources giving them more opportunities over  a publicly owned airline like the Cathay Pacific Airways. In addition, political ramification also affects the operation of airlines. Moreover, economic recession also is a threat to airlines. With economic recession, people are likely to save and reduce their travel expenses to cope up with the recession. People expenditure are the most likely affected with the recession and thus also affects airlines since people don not mostly travel in times of economic recession. In addition, threats in terrorist attack, the rising fuel and labour costs also have caused the company to experience low level of profits for people are hesitant to travel due to these threats. Corporate strategy Cathay Pacific is using the growth strategy in the market. Organization wants to expand the number of markets served or products. They develop the business through their current business and new business In their growth strategies, there are concentration, Vertical integration, horizontal integration, related diversification and stability strategy. Main product of Cathay Pacific is providing the transportation. In the addition, they provide the entertainment, food and beverage to the passenger in the flight. Nowadays, they will change the menu of the flight and add the new entertainment to meet the passenger needs. For example, they announce the latest promotion to enhance award-winning in-flight wine selection. The introduction of six world class wines is from saint-E’milion Bordeaux, France to the first class wine list. It can attract the passenger to use their product on second of May. In each year, the company should be increase or improve the facility to get the passenger satisfaction. In the integration, there is vertical and horizontal. Cathay Pacific is the powerful organization. In their flight product, they need to provide the food to the passenger. Some of the airline, they should be find the supply to provide the food but Cathay Pacific have the Cathay Pacific Catering Services (Hong Kong) limited company to provide the food. It can control the food quality and the supporting will be fixed. On the horizontal integration, they take over the Dragonair on 28 September 2006 Dragonair was the competitor of the Cathay Pacific before the takeover. Within the Cathay  Pacific takeover the Dragonair, The two aircraft were restructured, and exchange waypoints. Dragonair should re-position as a regional airline, mainly to China and Southeast Asia markets. Moreover, Dragonair have another main function of the company. It is providing the intercontinental routes to Cathay Pacific to interchange network. For the diversification, there is the related and unrelated. Cathay Pacific created the Asia Miles membership. The member can through nine type of industry to get the Miles include the airline, hotel, finance and insurance, meals and banquets, retail, travel and leisure, automotive and transportation, telecommunications and professional services to get Miles. If the members buy the product in the partner company, it can get the Miles. The Miles can exchange the travel, electronic products, meals, concert tickets etc. The partner agencies were the China Airline, Australia Airline, Japan Airline etc. The Asia Miles can attract the guest to choice the service of the company. It is the loyalty program to attract the guest to be the loyalty customer. The unrelated diversification of them is promotion of the company. they should join the Hong Kong Tourism Board will be held in the Chinese New Year Parade on every Chinese new year day one. Also, Cathay Pacific sponsored the TV programmed about the travel and airline industry such as the â€Å"Choi Lam eat on the world† TV travel programmed made from TVB. Also in stability strategy, Cathay Pacific reduced the frequency of flights on the Los Angeles, New York and Toronto routes. Base on stable demand on passenger, Cathay Pacific still maintain three flights a week on the Los Angeles, New York and Toronto routes at the same time, to make a total of 20 flights per week. Reason behind the corporate strategy Cathay Pacific is based on customer retention for the company, service is absolutely critical. The company has been voted Airline of the Year in the Skytrax passenger poll twice in the past three years. But the company knows that it cannot survive as a premium airline without continually reinventing itself to maintain its status in such a highly competitive industry as the airline industry. Performance of its personnel is the most critical in the organization. Cathay Pacific is mainly focusing on their primary line of business and  increasing the number of products offered or markets share. For instant, purchasing new model aircrafts and adding different routes to different parts of the world. Also it uses the new technology to get help in the operation. Also, Cathay Pacific has their own catering services for preparing the foods consume in the aircraft. Thus Cathay pacific becomes its own supplier so it can control its inputs.  Beside, for keeping the market shares in the airline industry. Cathay Pacific has taken over the Dragonair. Cathay Pacific is combine with Dragonair that to increase the competitive strengths and lower competition among industry rivals. To increase the profit and encourage the potential customers, Cathay Pacific set up the Asia Miles membership to aim at attracting the guest to be the loyalty customer. In order to gain the attraction from the citizen, Cathay Pacific had joined the Chinese New Year Parade in every Chinese New Year to keep their exposure to the public. Furthermore, Cathay Pacific continuing to serve the same passenger by offering the same product or service that to maintain market share and sustaining the current business operation such as providing the long-haul services with an acceptable price. It will not fall behind in the airline industry. Recommendations and rationale on its corporate strategy In the case of Cathay Pacific Airways, market development and product development is the best suit their way of doing business. Market development is suitable to their business since they have already penetrated the existing markets. It is important to market their product on new markets. Product development is also suitable to maximize their profits. Product development would also enable them to offer more products and services in which are needed by the existing customer and may also invite potential customers thus increasing their profits. In an increasingly competitive environment it is crucial to maintain and develop passenger loyalty by providing high quality products and services, we suggested increasing some regional services in response to more robust  demand in parts of Asia. Cathay Pacific should added frequencies on routes to India, Japan, Malaysia, Singapore, Taiwan, Thailand and Vietnam and introduced a new service to Hyderabad in India. For providing a more comfortable and an unforgettable flying experience to the customer, a new premium economy class, a new long-haul economy class seat and a new regional business class seat will be added. To maintain the competitive advantages, Cathay Pacific should implement a more convenience global internet service and e Business platforms. The implementation will ensure staff worldwide can take advantage of improved performance and secure, cost-effective access to critical business applications such as reservations, sales information, revenue management and engineering systems. The global Internet solution will enable future applications and passenger services to be speedily and simply developed and deployed worldwide, while also reducing telecommunications costs. This new lease of life means that the airline can better adapt to the demands of its markets and be responsive to changing business requirements. Cathay Pacific put safety in the first priority – safety is the first and most important clause of Cathay Pacific mission statement and has been a core commitment since the founding of airline more than 65 years ago. In food safety, Cathay Pacific continues to do their utmost to serve meals that meet the highest levels of food safety and hygiene. It works with caterers to create well-balanced meals, minimizing the use of trans-fats, and follow the policy on no monosodium glutamate. The policies on food safety and hygiene are based on recognized standards, such as the World Food Safety Guidelines for Airline Catering. Our caterers must comply with our strict food safety requirements and they are measured and monitored through our robust audit programme. In order to have horizontal integration, we advise Cathay Pacific can take over the Hong Kong Airline and Hong Kong Express Airways. The target market is mainly focus on the low air ticket price market and offer package tour. Cathay Pacific can expand the market share on low end. For diversify the Asia Miles membership, we recommend to co-operate with different credit card issuing banks. Through the credit cards, passenger can easily accumulate their pints to convert to mileage. In return helps to attract more passengers to purchase our services. To arouse people attraction, Cathay Pacific not only has the TV advertisement but also to put the resources on other medial to promote the company.  As the high cost of fuel, it made difficult to operate in some long-haul services profitably. We suggest Cathay Pacific to use fuel-efficient Boeing 777-300ER aircraft to instead of the less fuel-efficient Boeing 747-400 aircraft operate to on the long-haul services. Reference Website http://www.cathaypacific.com/cpa/en_INTL/homepage http://www.cathaypacific.com/cpa/en_INTL/aboutus/mediacentre/cxworld?CX_LANGUAGE=en&CX_COUNTRY=INTL http://www.cathaypacific.com/cpa/en_INTL/aboutus/investor/annualreports http://en.wikipedia.org/wiki/Cathay_Pacific http://www.ukessays.com/essays/marketing/analysis-of-hong-kong-airline-cathay-pacific-airways-marketing-essay.php http://ivythesis.typepad.com/term_paper_topics/2010/02/swot-analysis-of-cathay-pacific.html http://www.allfreepapers.com/Business/Competitive-Advantage-Airlines/29593.html http://wiki.mbalib.com/zh-tw/%E9%A6%99%E6%B8%AF%E5%9B%BD%E6%B3%B0%E8%88%AA%E7%A9%BA%E5%85%AC%E5%8F%B8 http://en.wikipedia.org/wiki/Hong_Kong_Airlines http://en.wikipedia.org/wiki/Hong_Kong_Express_Airways http://www.cathaypacific.com/cpa/en_INTL/aboutus http://www.cathaypacific.com/cpa/en_HK/aboutus/mediacentre/cxworld?CX_LANGUAGE=en&CX_COUNTRY=HK http://www.cathaypacific.com/cpa/en_INTL/homepage?CX_FCN=CXHOME0_Home

Kant theory Assignment Example | Topics and Well Written Essays - 500 words

Kant theory - Assignment Example Kant belonged to a family background that was following the movement of pietism and he was even subjected to attend pietist school (Rohlf 1). During his school life he was educated to believe in the external forces that control human behavior or future. These schools were trying to make people believe that they should rely on the help of divine and should seek help from them. But Kant was not ready to accept these teachings and he believed the human beings and their behaviors are a result of the independence they have in decision making and their ability to think in a rational manner. Kant’s ethical theory of categorical imperative states that ethical decisions are those which have been made on the basis of the maxim (reason) that the individual taking that particular action or decision for another individual is even ready to accept the same decision or action being carried out against themselves when they are facing a similar situation or any other situation. Kant’s theory of categorical imperative is highly applicable in real world situations because human beings are rational decision makers and they may use the categorical imperative theory to decide what is wrong and what is right (Fieser 1). One of the criticisms of Kant’s theory has been provided by Hegel who believes that Kant’s theory is simply not applicable in the real world. He states that the problem with Kant’s theory is that it does not provides a clear guideline for identifying whether and individual had actually indulged in moral decision making (Schopenhauer X). Another problem with Kant’s theory is that the theory does not even help in clearly identifying behaviors and decisions that are moral or immoral. Furthermore Schopenhauer believes that Kant’s theory is incorrect because following his theory people will be involved in making decisions based on ego and not on the basis of sympathy. He states that thinking in a sympathetic manner is the main force that

In class essay2 (1) Essay Example | Topics and Well Written Essays - 500 words

In class essay2 (1) - Essay Example Therefore, if the bone of contention is cost of installation, then concern should be addressed through government subsidy whereby the government should be made to understand that in the event that it subsidize cables, then it is easy for power companies to consider laying power cables underground. This will limit exposure to adverse weather elements that cause interruptions. This way, the government will be helping in making sure that its citizens have access to uninterrupted power supply and probably say bye to blackouts associated with adverse weather conditions (Fecht 1). Assuming that the government does consider subsidy, or even if it does not consider subsidy, whose responsibility should it be to see that the underground cables are laid? In other words should the government, or residents pay for the cost of installing underground power line? As much as this question may be subjected to various opinions, it appears to me that all of them are stakeholders. The government, residents, and the power company should all contribute towards the cost of installing the underground power line. The government has a responsibility to its citizens. As such, should provide part of the funds for installation. The moment there is power blackout, a lot of government job goes undone, inevitably drawing the government in as a stakeholder in the whole scenario. Coupled with its responsibility to ensure that citizens receive all the essential services, the government should not play the second fiddle in the matter. Secondly, the power company should also contribute to t he cost of installation since eventually, all the installations remain their assets from which they earn profits. Lastly, the residents should also contribute something little so that they can have a voice in the whole process to facilitate speedy resolution and installation. However, the

Social Media Assignment Example | Topics and Well Written Essays - 750 words - 2

Social Media - Assignment Example k is convenient and easy to get started with on your own procedures since it involves active participation in your Facebook page and promoting marketing developments in the page that is visible to other people who use Facebook website. Today, the social network has over 400 million members. Therefore, in social media marketing, Facebook becomes incredibly beneficial in promoting products across the globe through the use of social media (Evans, 2010.p 15). The procedures of using Facebook include registering a business page and keeping personal photos and information in isolation. Additionally, filling out the aspects of business profile, especially email and website address (Tuten & Solomon, 2013). This makes it simpler for other people and customers to find a company off of Facebook and still transact business activities. Besides, in the Facebook page, one can advertise specials and offer coupon codes to fans. Facebook advertising is fairly priced and gives an opportunity to market audiences by age, location and gender. The keywords in their profiles and other items can be found in the Facebook page to market more audiences and products. In this paper, Facebook has been discussed as the major social media outlet with components of a legally astute Facebook marketing manager, methods of alternative dispute resolution, consumer transactions on Facebook, branches of government, agency relationship and finally, media providers and business that utilize social network site for advertising (Funk, 2013.p 19) Four components exists as a legally astute manager (1) setting value laden attitudes based on the importance of law to firm success (2) proactive tactic to ruling (3) ability to exercise informed judgment when managing legal aspects of business and finally (4) the context of specific knowledge of law and appropriate use of legal tools (The Role Of the Media, 2004). A good manager needs to set overloaded attitudes towards obedience of laws that govern the firm for

Cruise ship tourism Case Study Example | Topics and Well Written Essays - 750 words

Cruise ship tourism - Case Study Example The structure of the cruise industry is more likely to resemble monopoly because the industry has executed a lot of changes in the brand that is so much different from the carnival of the past. The pricing in the cruise industry has continued to lead, with an average price per person in a day being approximately $175, compared to other industries that are slated to be $ 235. The cruise industry has also improved the onboard products and ships thus making it have a competitive advantage above the rest of other industries. Driving such a change has been the core objective and vision of Carnival (Gibson, Papthanassis, & Milde, 2011). The aspect of consistently providing quality cruise vacations exceeding the expectation of the industry’s guests is more likely to make the company become a monopolist since its services will exceed those provided by other industries.Question 3  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The various brands operated by Carnival Corp. do not have synergies. It is wise for Carnival to acquire brands outside of the contemporary market niche in order to bring a different brand into the market. This will ensure that the company effectively competes with other companies within the industry (Gibson, Papthanassis, & Milde, 2011). Carnival should also acquire brands outside of the contemporary market so as to improve its field-sales force as well as to grow direct-sales effort that include an inbound and outbound channel of personal vacation planners. The acquired brands will also help Carnival direct its efforts in stimulating demand.

Investgaton in salon service Essay Example | Topics and Well Written Essays - 3000 words

Investgaton in salon service - Essay Example In fact, statistics estimate that the salon industry will be a booming market as from 2017 (Jenster, 2005). The objective of this report is to discuss how marketing has influenced the demand for salon services. Beginning a salon business is not easy. It requires investments in time, labour, and opportunity costs of working somewhere else (Ellis, 2010). The world market is crowded, and few customers are fickle, therefore, the salon entrepreneurs require ways to tackle these challenges. Market analysts argue that with good salon marketing, it would be easy to tackle any challenge in the market (Jones, 2008). Marketing is a difficult task that requires proper planning (Brown, 2012). Steady fast execution of the plans is an added advantage. Salon industries that have dominated the markets for longer periods of time have made simple and effective marketing plans. The owners of these salons knew what their priorities were, therefore making their plans simple and effective (Morris, 2006). The paper has a detailed analysis of marketing-related recommendations for the salon industry. During The past decades saw a perception that salons were ‘salon only’ retail facilities. Nowadays, after evolution of this industry, the salons go directly to the customers especially using online services. Literature reviews and studies indicate that the issue of diversion has been a challenge for most saloon owners (Lilien, 2012). During the past, most saloon-only products were diverted illegally. Surprisingly, during the past, some major saloons placed their products on retail shops rather than wholesale shelves (Entrepreneur Press, 2012). With increase in marketing tools, especially advertisements and the social media, not only the distributors of salon products will sell directly to the consumers, but also the manufacturers of these products (Schmidt, 1991). The

Western Art Essay Example | Topics and Well Written Essays - 1500 words

Western Art - Essay Example The Etruscan civilization, on its peak, In the sixth and the seventh centuries, produced great works of art that Although deeply influenced by the Greek culture, conserved its distinctive identity. According to roman writers, the Etruscans were master of architectural engineering town planning and surveying, they taught Romans how to build fortifications, drainage systems and bridges. They also founded, using grids, many cities in Rome. Among the monuments that survived from this civilization we can cite, the temple of Jupiter, Juno and Minerva on the Capitoline hill. By 200 B.C., due to its successive military victory, Rome became at the forefront of the western world. Greece, although militarily defeated, determined the shape of the republic Romes cultural life with the achievements of its philosophers, mathematicians and sculptors. Architecture surpassed its political and ritual functions to extend to urban architecture as this period witnessed the construction of several offices, bridges, streets,, etc. The most important monuments built in this period are the Fortuna Virilis temple, the theater of Marcellus and the temple of Vesta. In the beginning of the Empire, roman architecture was the reflection of political life. Caesar ordered the reconstruction of old republican basilicas like the Basilica Julia, the Basilica Sempronia and the Basilica Aemilia as well as the construction of temples like the temple of Castor and Pollux, the temple of Divus Jiulus, the temple of Concord and most importantly the triumphal arc. Constantine, being the fir st Christian emperor, founded churches like the church of the Nativity, Bethlehem and the church of Holy Sepulchre, Jerusalem and the original St. Peter in Rome as well as the church of San Giovanni in Laterano. "Between the fifth and ninth centuries, with major building projects in Western Europe almost at a standhill, architectural development was left to Byzantium which remained economically

Health and safety needs of individuals Essay Example for Free

Health and safety needs of individuals Essay Introduction Write a reflective account that evaluates your own contribution to the health and safety needs of individuals whom you have worked with in your placements over the last 9 months. Reflections Domiciliary Care Work. The purpose of reflection stated by (John, 1995) â€Å" is to promote desirable practice through the practitioner’s understanding and learning about his/her lived experiences†. The key laws and policies that have an impact on my work as a social care worker are The Health and Safety at Work Order (NI) 1978, The Management of Health and Safety at Work Regulations (NI) 2000, Reporting of Injuries, Diseases and Dangerous Occurrences Regulations 2013 (RIDDOR), The Manual Handling Operations Regulations (NI) 1992, Personal Protective Equipment at Work Regulations 2002 and Control of Substances Hazardous to Health Regulations (NI) COSHH 2003. The organisation that I am employed with provides a domillicillary care service to vulnerable adults within the community in their own homes. Before any work can commence with a service user, â€Å"a skilled assessment of clients needs and strengths is essential to effective planning† as stated by (Taylor Devine, 1993). A risk assessment is then carried out by the occupational therapist. The law states â€Å"you are required to protect people as far as is reasonably practicable†, (Hse, 2014). The findings of the risk assessment are recorded and included in the care plan. At the service user’s home I would familiarise myself with their care plan. I need to ensure that as a social care worker I contribute to the welfare, health, safety and security of that individual as outlined in my employers code of practice and other relevant recommendations of safe moving and handling that is listed for my attention and other care workers. I used â€Å"PPE in accordance with training and instructions†, (Rsi, 2014) supplied by my employer to ensure I protect the service user and myself from infection. On one occasion, I found that a service user was afraid of the hoist because of a fear of falling, feeling vulnerable and embarrassed. I felt empathy for the service user but stated that all moving to and from the bed or chair had to be carried out using the hoist which is stated on the risk assessment for her safety and it is against the moving and handling policy not adhering to the care plan. The service user was further advised that since she had refused to allow the hoist to be used, unfortunately she had  to stay in bed or be lifted by a member of the family. It was my responsibility to have adhered to the moving and handling policy for my own safety and that of the service user whose mobility is impaired. As an employee within the health sector it is my responsibility to conform to the health and safety policy. By adhering to this, I feel that it has enabled me to observe all the safety rules and regulations that are required by law for me to follow. Wearing of gloves, apron s and footwear at all times are standard precaution to take for infection control. Infection control practices are adopted to minimise the spread of infection from one person to another. I feel that it is also my responsibility to report all potential hazards, accidents or incidents to my line manager. Yesterday when I arrived at the home of a service user who has mental impairment, I was confronted by newspapers strewn all over the room, split urine bottles and bags of soiled pads that was taken from the rubbish bin outside. The service user was hoarding these in his room. I felt uncomfortable and immediately, I called my line manager where arrangements were made through his social worker to get his room cleaned to avoid any potential infection from the soiled pads and spilt urine. By attending all mandatory training on moving and handling, food hygiene, administering of medication and first aid. I feel I am kept up to date through training and have improved my own awareness and skills whilst working with service users in a health and safety environment. Recently a service user was walking in the kitchen with her walking stick when she fell and sustained multiple br uises. On my visit I was informed of the incident, which I immediately recorded and reported to my line manager. Since the service user mobility was impaired I encouraged her to use the zimmer emphasising that by using the zimmer it would reduce the risks of her falling and causing potential injury which could be serious. Another issue I had recently was with a co-worker who had decided that in order to save time, we would drag lift a double amputee service user instead of using the glide sheet to glide him up the bed. I was uncomfortable with that suggestion and I refused to partake in that method of moving and handling which was against company policy and I feel I could have potentially caused serious damage to the service user and ourselves. I now think that by insisting that we were to follow the correct moving and handling procedures this prevented any incident from happening and did not leave us open to  disciplinary action. Conclusion Health and safety is an important part of my work out in the community and I need to continuously reflect on this in my every day practice. I feel more secure I the knowledge that it is acceptable to use reflection as a tool in order to turn any unpleasant experience into a positive one

Cultural Differences Biggest Challenge For MNCS

Cultural Differences Biggest Challenge For MNCS With the changes in the global economic reforms and advent of globalization, international business has become the greatest priority for every business to become the Multinational Company to take the competitive advantage of whole global market. But with these benefits, the companies have to face the major challenges and complexities too to manage the business in other countries. The major challenges comprises of the environmental factors and out of which cultural differences is also the major issue that the MNCs faces within the host country. The issue of cultural diversity within the international business is the current scenario is constantly rising up with the growing factor of globalization (The Problem of Cultural Diversity in International Business, 2008). Managing the differences in the languages, traditions, cultures and religions within the host country is very difficult and complex job as compared to the home country for the MNC. The cultural diversity among the human resources and the customers not only relates to the social setup but also have impact on the psychology and the personality of the stakeholders. Setting up an organizational culture which makes the pace with the country culture is quite difficult for any MNC as business culture is quite different from the social culture of the host country (The Problem of Cultural Diversity in International Business, 2008). The UAE is considered as the country of great cultural heritage which is strongly influenced by the originality of its people. Though the UAE is considered as the greatest business hub for the international trade but at the same time, it is quite difficult for MNCs to adapt the cultural shift within the country. The business within the UAE has its own cultural etiquettes and ethics which a MNCs need to adapt with tolerance and flexibility. The UAE is the Islamic country whose culture is totally different in respect to greetings, attribute towards the god, prayers, appearance, religion, behavior, communications, workplace environment, women at workplace, eating and drinking habits etc. Thus the MNC doing business o planning to do business within UAE have to follow such cultural norms in relation to marketing and all other operational activities so as to follow the legal obligations and also to make the market loyal towards the company with the feeling of belongingness (Cross cultural business relationships: Abu Dhabi, 2011). FedEx Express is the industry global leaders in the express distribution industry and committed to provide rapid, reliable, and timely delivery service in about 220 countries and territories which connects the network of more than 90 percent of the worlds GDP within one to three business days. The company facilitates the customers with several world class services such as unmatched air route authorities and best transport infrastructure, integrates with high class technical infrastructure which makes FedEx Express as the worlds largest freight and express transportation organization. The global leader has to face various challenges of the global business environment and combating with all such challenges it becomes the leader to take the competitive advantage of the global market. Being the global leader, the company faces various challenges in trading within the foreign countries including the cultural challenges utmost. FedEx UAE also faced various cross cultural challenges to esta blish itself and to earn the loyalty of the customers as FedEx is the US based company and UAE is the Islamic country thus there is a huge cultural difference between both the home country and the host country of the FedEx (Company Information). Cultural Challenges faced by FedEx in UAE Being the global market leader of the express industry and even in the UAE express market, FedEx has to face various environmental challenges particularly the cross cultural challenges with respect to the workplace environment and the marketing among the host country customers. The cultural challenges relate to religion, language, working style, women at workplace, behavior, attitude, appearances etc. These Factors pay a very vital role in the organizational culture and the customer satisfaction and loyalty as the local national prefer those brands within which they have trust and belongingness and the most culturally related organization is able to reach more and more local customers. Within the host country, the FedEx have to attract the UAE local Nationals and have to employ the local Emirati people as per the UAE policy of Emiritization and to reduce the operational cost. But in doing so the company has to face various challenges related to cross cultural environment. Islam, the official religion of UAE encompasses the every aspect of life within the country. Showing disrespectful feeling for the Islam is the serious and punishable offense within the country. The Islamic faith throws light on the generosity, respect and the modesty within the business which is totally opposite to the US based organizational culture. The individual honor and respect as the human is the most prominent and supreme within the Islamic culture and business discussions are mainly done with the help of indirect style of communications. Hierarchy is the most important concept within the UAE which mainly focuses on the top down approach having the decisions, powers and authorities centralized to the single person. Within the direct communication, they leave comparatively less personal space as compared to other organizational culture but the Arab gives high value to the Civility within the business itself. Shaking hands within the meetings and departing is restricted only t o Men; Women usually avoid shaking hands for greeting and the Men usually place hand over their own heart in greeting women. Status of the person within the organization is considered as very much important and most senior person in the group is greeted first whether with the first or last name or with the titles. Hospitality is considered as the matter of pride within the Arab culture and they preserve the honor of the host (Culture and Work Styles in Dubai, 2011). The culture is very many vast terms and comprises of various factors, attire is one of the major factor within UAE culture. Arab Men used to wear Thobe, a long ankle length white cotton garment and the women wore Abaya which makes them covered from shoulders to feet. Foreign men wore the formal business attire for the business and western women wear western clothing with the care to cover the legs, arms, shoulders and legs as it is considered as impolite to remain them uncovered (Culture and Work Styles in Dubai, 2011). Alcohol is strictly prohibited under the culture and it is considers as illegal offence to have the license of alcohol. Bars and hotel provides the alcohol for the tourist, expats and the residents who have the license to buy the fixed amount of alcohol every month. Public display of drinking alcohol is the strict offence and punished as fine to incarceration as per the offence (Culture and Work Styles in Dubai, 2011). As compared to Europe and the US, the attitude towards time in the UAE is far more relaxed for instances, the meetings can start late or can be cancelled at the last moment without any warning which is the greatest challenge for FedEx as it is the US based firm where strict timelines are followed. The working week within UAE culture is also different from the Christian countries i.e. it runs from Saturday to Wednesday with the weekend having the Muslin Sabbath (Challanges of Doing Business in UAE). Arabic is considered as the official language of UAE, though English, Hindi, Persian is widely spoken in the country and Urdu is considered as the language of commerce. More than 80 % of the UAE national and Expats follow Sunni Branch of Islam, and rest follows Shia Branch of Islam. Religious freedom is being provided by the constitution and other religions practiced in the country are Hinduism and Christianity (Culture People). Strategies and Measures to manage such challenges Such cross cultural challenges so faced by the FedEx within UAE can affect it international business in the host country of UAE as it directly affects the work culture environment and the organizational culture and also affects the marketing strategy of the company. FedEx have to interact the local UAE consumers directly as it is involved in the Express business. Managing the cultural impact is quite difficult to the company in the direct marketing and interaction with the consumers and even with the other stakeholders. Some of the strategies and measures can be applied in order to combat with such challenges and to evolve as the UAE local as well as the global market leader within the Express market of UAE. Such measures are as follows: A basic understanding of Islam. Knowledge about role of women in the workplace environment and at home. Awareness to the Arab workplace culture. Knowledge of verbal and non verbal communication in the Arab culture. Attire and dressing knowledge as per the requirement. Effective translation during communication. Respect as a prominent factor (Cross cultural business relationships: Abu Dhabi, 2011). Future Prospects The UAE is considered as the most cosmopolitan and westernized country of the world but in spite of such business exposure, it has preserved its cultural heritage. The globalization have resulted to the transformation of traditional culture in to multicultural tapestry which would lead to the mix of traditional and modern eastern and western culture within the UAE and helps to manage the cross cultural challenges for the MNCs planning to set p their business in UAE.

Computer System: Concepts, Functions and Types

Computer System: Concepts, Functions and Types Before getting into the detail, it is essential to understand the concept of Computer System. Computer System is a general purpose device which can be programmed to carry out a finite set of arithmetic or logical operations. Since a sequence of operation can be readily changed, the computer can solve more than one kind of problems. In this assignment I will work on the following four different phases. Each phase will cover the related content in detail. In the first part we will understand the function of computer system. In this part, I will discuss the role of computer system in different environments. Hardware, software and peripheral components of a computer system. Comparing different types of computer system. The second learning outcome is be able to design computer system in this I will produce a system design specification to meet the clients need. Then I will evaluate the suitability of a system design specification. Third learning outcome is be able to build and configure computer system. I this will build and configure a computer system to meet a design specification, then it will be test and document a computer system. Fourth learning outcome is be able to undertake routine maintenance on computer system. In this I will discuss performing routine maintenance tasks on a computer system and upgrade the hardware and software on a computer system. In this assignment, each issue process would be discussed in detail to understand the basic concept. LEARNING OUTCOME # 01 THE ROLE OF COMPUTER SYSTEM IN DIFFERENT ENVIRONMETS In this modern day computer system is used everywhere, example at Home, Business, Networking, Real-time, Communication. At home the computer is used for normal works like for searching information on internet, playing games and etc, for that we dont require a high speed computer. In business computer plays a big role, all business there is a finance department, the main activities of the finance department is to record all the business transaction, to control the finance cash flow and etc , for that the need a computer. The Networking is all about computers, For Networking computer is important. Without computer, Networking is impossible and we cannot share resources (i.e. files, videos, sounds, pictures, etc) and communication between two or more people will not be possible. For Networking we need at least 2 computers. We use computer system in Real-time. Real-time is a process in which people can communicate without any deadline. We can share our videos and etc. Sometimes people use computer as a TV. We can access to live information from a television station through a computer. Real-time can also refer to event simulated by a computer at same speed that they would occur in real life. Communication is now done worldwide using computer system. Today most of the computers are capable of communication, like we can send a message, documents, picture and etc to our friend on the other side of the planet. An instant messenger program allows two different computers to converse by typing in text or they can even voice chat with each other. THE HARDWARE, SOFTWARE, AND PERIPHERALS COMPONENTS OF A COMPUTER SYSTEM HARDWARE: Hardware consists of physical equipments of the computer. The components Hardware are power supply, motherboard, expansion Cards, hard disk and etc. A power supply unit converts alternating current electric power to low-voltage DC power for internal components of the computer. Motherboard is the main component inside the CPU. it is a large rectangular board with integrated circuitry that connects the other parts of the computer including the CPU, the RAM, the disk drive and etc. Expansion card in computing is a printed circuit board that can be inserted into an expansion slot of a computer motherboard or backplane to add functionality to a computer system via the expansion bus. Hard disk is a device for storing and retrieving digital information, primarily computer data. It consists of one or more rigid rapidly rotating discs, coated with magnetic material and with magnetic heads arranged to write data to the surfaces and read it from them. SOFTWARE: Software is a collection of computer programs and related data that provides the instruction for telling a computer what to do and how do it. There are 3 types of software: System software, Programming software and Application software. System software is computer software designed to operate the computer hardware to provide basic functionality and provide platform for running application software. Programming software include tools in the form of programs or applications that software developers use to create, debug, maintain or otherwise support other programs and application. Application software is developed to perform in any task that benefit from computation. It is a set of programs that allows the computer to perform a specific data processing job for the user. PERIPHERAL: Peripheral is a device connected to a host computer, but not part of it, and is more or less dependent on the host. These are input/output devices. Peripherals are: Keyboard, Mouse, Monitor, Speaker and etc. Keyboard is an input device, which is use to input data by typing. Mouse is a pointing device that functions by detecting two-dimensional motion relative to its supporting surface. Monitor is an electronic visual display for computers. The monitor comprises the display device, circuitry, and an enclosure. Speakers are external to a computer that disables the lower fidelity built-in-speaker. They often have a low-power internal amplifier. DIFFERENT TYPES OF COMPUTER SYSTEMS A computer is a general purpose device which can be programmed to carry out a finite set of arithmetic or logical operations. There are different types of computer system: Personal computer, Workstation, Minicomputer, Mainframe and Supercomputer. Personal computer: A personal computer can be defined as a small, relatively inexpensive computer designed for an individual user. Workstation: It is a type of computer used for engineering applications, desktop publishing, software development, and other types of application that require a moderate amount of computing power and relatively high quality graphic capabilities. Minicomputer: It is a mid size computer. In general, a minicomputer is a multiprocessing system capable of supporting from up to 200 users simultaneously. Mainframe: Mainframe computers are powerful computers used primarily by corporate and governmental organizations for critical applications, bulk data processing such as census. In some ways, mainframes are more power than supercomputers because they support more simultaneous programs. Supercomputer: Supercomputer is a board term for one of the fastest computer currently available. Supercomputers are employed for specialized application that requires immense amounts of mathematical calculations. LEARNING OUTCOME # 02 2.1 A SYSETM DESIGN SPECIFICATION TO MEET A CLIENTS NEEDS Kalba College needs new computer for their college. I went to the college n as per my serve I have made a list that how many computers are required for the college. So I have found out that they need total of 180 computers from which 100 will be for computer lab, 15 will be for male staff room, 15 will be for female staff room and 50 computers will be for graphic designing class. The requirements of the college is that they need more memory capacity to store the work, they want the computers to be fast so that no work is delayed and they need high graphics in the computers so they can for graphic designing. The problem with the current computers running is that the computers dont have enough memory capacity, the speed is very slow and they are not suitable for graphic designing. 2.2 EVALUATE THE SUITABILITY OF A SYSTEM DESIGN SPECIFICATION The computers we have design for the college is HP. The computers we have design are highly upgraded as the requirements of the college. The computers are made with more memory capacity then the before computers so every work is stored properly. In these computers the speed is also increased by installed more GB ram so that every work is done faster. The graphic card which we have installed, which have made the computers better in graphic designing. We also installed a cooling system in every computer so that it stay cool and dont have any problem even if it is used for hours and we also made the backing up option more easier in every computer so there will be no problem in backing up. We also made the security high so that any information is not leaked out and we have installed antivirus in every computer. We are also giving free maintenance for 8 years; if any problem is there with any computer we will fix it or replace the computer. We will compare different computers so u will have a better idea that HP Is better than other computers. HP ACER DELL IBM Hard Disk Drive 2TB 7200 rpm SATA hard disk drive 1TB hard disk drive 1.5TB hard disk drive 1TB hard disk drive Memory 10GB DDR3 Processor Graphic card LEARNING OUTCOME #03 3.1 BUILD AND CONFIGURE A COMPUTER SYSTEM TO MEET A DESIGN SPECIFICATION The steps in configuring a computer system are System installation System configuration System testing System installation: Our case has a slide-out tray, first we have to lay the case on its side. Then screw in the spacer mounts for fixing the motherboard. Insert the CPU socket to do this, raise the small lever at the side of the socket. Then place the processor, all the pins should slide smoothly into the socket. Once the processor in placed lock the lever back down. Dont forget to use thermal paste. Apply the thermal paste to the top of the CPU. This will help to transfer heat from the processor to the cooler. Make sure that the cooler is in the correct position. Clips fix cooler to the socket. Installing the RAM. The RAM must be suitable for the motherboard. Line up the RAM with its slot before installing it. Then, carefully press the module into the slot. Caution is recommended, as too much pressure may damage certain tracks on the motherboard. It is best to push one side down first. Then comes the installation of graphic card, nowadays graphic card are usually fitted in the AGP slot provided specifically for this purpose. The slot are located in the center of the motherboard Before fitting an expansion card, remove the appropriate slot insert from the back panel of the case. After that install the hard drive before that always leave some space above to prevent heat buildup. Then install the CD-ROM drive, it is similar to installing a hard drive, first check that the jumper configuration is correct and then install the CD-ROM in the case, but careful not to over-tighten the screws as excess pressure can damage it. Now its time to connect the cables. The 80-pin ribbon cable is for the hard disk and the 34-pin is for the floppy. Then connect the power supply cables. At last check that all connections are properly, once you have checked then you can start your PC. We will also install all the peripheral which are required for the college. System configuration: First configure Basic input Output System (BIOS) e.g.: clock settings, memory timing, boot order and drive setting. We have done the BIOS setting for all the computers so that there are no problems with the computers. We have installed an anti-virus to protect the computers for any unexpected viruses and we will update the anti-virus whenever updates are available. We have done everything as per your college requirements, we have set the files and folders sharing permission and we have done all the setting for the peripheral devices. 3.2 TEST AND DOCUMENT A COMPUTER SYSTEM System testing: We will test the system to find any fault in it, will check the Power On Self Test (POST) after that we will check the hardware e.g.: input/output devices, peripheral devices and then we will test the software to check if its working properly. LEARNING OUTCOME #04 4.1 PERFORM ROUTINE MANITENANCE TASKS ON A COMPUTER SYSTEM There are two types of Maintenance: Software Maintenance Hardware Maintenance Software Maintenance: We will upgrade the software if any update is available. We will update scheduling maintenance tasks, we will also do clean-up, back-up and we will do maintain other third party utility software e.g.: compression utilities, spyware removal. If there is any software error we will fix it with in 1 day and we will do a monthly maintenance for all the computers. Hardware Maintenance: Upgrade the hardware like installing and configure new peripherals e.g.: printers, scanners and etc. Installing additional or replacement devices e.g.: hard drive, memory, graphic, sound, optical media. We will monthly do the cleaning of the hardware.

The Past, Present and Future of the Hubble Space Telescope :: Exploratory Essays Research Papers

Throughout the ages, humans have been looking for a way to see into the past. In the year 1990, astronomers from NASA made this possible. Sending the Hubble Space Telescope into orbit with the space shuttle Discovery, NASA would make historical discoveries beyond their wildest dreams. Earlier this year they discovered a galaxy approximately 13 billion light years from Earth. Viewing the object at 750 million years after the big bang, scientists have looked into a time shortly after the "Dark Ages," a time before the first galaxies and quasars were formed. This incredible discovery was made with the aid of a cluster of galaxies known as Abell 2218. Being as massive as it is, Abell 2218 bends and amplifies any light that passes through it, working as a natural telescope ("Hubble"). The Hubble Space Telescope has become a great and valuable astronomic tool that NASA says is too costly and dangerous to keep running, a decision that may be premature. Originally planned to launch in 1986, the Hubble Space Telescope has seen its share of problems. Starting with the explosion of the Challenger space shuttle, the Hubble's birth into space was delayed four years (Raven). On April 24, 1990, NASA put the telescope into orbit, only to discover that its primary mirror had a systematic aberration. To fix the problem, a mission in December 1993 set out on the space shuttle Endeavor. The astronauts of the Endeavor replaced the High Speed Photometer with the Corrective Optics Space Telescope Axial Replacement (COSTAR). This device was designed to correct the aberration of the primary mirror. Even before the Endeavor mission, the space telescope produced many interesting images and was much more accurate than any Earth telescope. With the lack of atmosphere, the HST can look at objects at an angular distance of only 0.05 arcs second apart. The traditional ground-based telescopes can only resolve images about 0.5 arcs second apart, even under perfect sky conditions. With the new improvements, the HST could perform at the level for which it was designed. It could more accurately calculate the rate at which a galaxy is "receding from the Milky Way as a function of their distance" (qtd. in "Hubble"). For those confused by that statement: the HST would take a picture of a galaxy at one point and three seconds later (or any other given amount of time) take another pictur e of the galaxy and measure how much farther away it is.

Australia is at War Essay -- Prime Minister Robert Gordon Menzies

‘Australia is at War’ is a primary source from the year 1939 and is a speech by renowned Prime Minister Robert Gordon Menzies (1894 – 1978). This speech was delivered at the beginning of World War II declaring Australia’s participation and assistance to its â€Å"Mother Land†, Great Britain. World War II was developed and initiated by the infamous Adolf Hitler, a notorious German leader and the head of the Nazis. German’s invasion of Poland initiated Great Britain’s move towards force rather than their original approach of negotiations and peace, as stated in Prime Minister Menzies’ speech, â€Å"they [Great Britain] have kept the door of negotiations open; they have given no cause for provocation.† So the purpose of this source, Menzies speech, which was broadcasted on national radio, was to inform Australia of the drastic measures that were to be taken against Germany in the defence for their Mother Land. As Australia ha d only pronounced federation a mere thirty-eight years earlier, Great Britain was still referred to as the â€Å"Mother Land†, as it was still greatly depended upon it, concluding that when Great Britain had declared war upon Germany, as a result, Australia too was also at war. From Australia’s contribution to Great Britain began the rise of varies army reinforcement groups such as AIF (the Australian Imperial Force), RAAF (Royal Australian Air Force), RAN (Royal Australian Navy) and many more. Prime Minister Menzies announced this speech to the whole of Australia on a radio broadcast to enlighten the nation of the beginning of World War II, Australia’s involvement and the circumstances surrounding this catastrophe that affected the whole of the world. Robert Menzies was born on 20th of December 1894 in Victoria, Australia a... ...peech ‘Australia is at War’ spoken by Prime Minister Robert Menzies at the outbreak of World War II in 1939 is a trustworthy and accurate primary source. The national announcement broadcasted by Menzies himself was addressing Australia of their forces uniting and aiding Great Britain in their war against Hitler and Germany. Justifiable historians and authors such as Joan Beaumont, Allen Martin and Christopher Waters’ work corroborates with the contents and purpose of Robert Menzies speech to display its accurateness and reliability. Works Cited Beaumont, Joan. Australia's War 1939-45. Sydney: Southwood Press, 1996. Martin, Allen William. Robert Menzies: A Life. Melbourne: Melbourne University Press, 1993. Waters, Christopher. "The Menzies Government and the Grand Alliance During 1939." Australian Journal of Polotocs and History 56.4 (2012): 560-573.

Example of Leadership Essay

From the Forbes’ article â€Å"Leadership Lessons from Admiral Michelle Howard, The Highest Ranking Woman in Naval History†, written by Kathryn Dill, tells the history of the four-star admiral and Vice Chief of Naval Operations, the second highest position in the Navy, Michelle Howard and how she became the first American woman to get this position. It is all about her leadership. The first aspect that she points out is about innovation. She takes the example of outside companies and does not have fear to make changes. She says: â€Å"There’s great ideas out there–it’s having the courage to go ask people about what they’re doing that’s different, and saying, ‘I wonder how I could apply that to my organization.’† It is important to all organizations keep changing. She has an envision of the future and because of her way to manage her team, it will be always better, by experimenting and learning from those changes. Moreover, she encourages creativity and â€Å"creates an environment where employees can meet personal goals and they’ll strive that much harder for the professional ones.† It is clear that she wants everyone to share the same vision and seek their goals, even the professional or the personal ones. Doing this, she encourages their hearts joining their lives’ purposes. At last, she is a great example for her co-workers. She is a great leader who behaves and work in a consistent way. Furthermore, she is strong and brave. Someone who people could trust. Work Cited Dill, Kathryn. â€Å"Leadership Lessons From Admiral Michelle Howard, The Highest RankingWoman In Naval History.† Forbes. Forbes Magazine, 1 July 2014. Web. 23July 2014. <http://www.forbes.com/sites/kathryndill/2014/07/01/leadership-lessons-from-admiral-michelle-howard-the-highest-ranking-woman-in-naval-history/&

Domino’s Pizza Business Environment Essay

Assignement Business Environment Feb 2013 TASK 1 a: Examine the various types of organisations and their purposes and compare the mission, goals, and the strategic objectives of your chosen organisation with a similar organisation. The various types of organisations are: – Sole traders – is a person who start a business by one individual. Advantage: – Retain all the profit – Maintain full control of the business – Information about sole trader is keep private – Direct contact with customers – The business can be based on the sole trader skills Disadvantages: – Unlimited liability. Difficult to have finance for business – Intense competitions from bigger firms – When the owner dies the business ends too – Partnerships – is then when two or more persons became associate and start a business together. Advantage: – More money for business – The partners can have different skills – Shared decision making – Business losses shared between the partners – Partners can replace each other if needed Student ID 11170 page 3 of 20 Assignement Business Environment Feb 2013 Disadvantages – The profit must be share – Unlimited liability – To take a decision must consult all partners. – The partnership must be reformed in the event of the death of one partner – Private Limited Companies – is an independent entity that provides limited liability and legal protection for its shareholders. Advantages: – Limited Liability – The business will continue even if one of the owners die – Separate entity – More capital can be raised Disadvantages – Profit must be share – There is a legal procedure to set up the business – Firms are not allowed to sell shares to the public. – Financial information filed with the Registrar can be inspected by any member of the public. – Public Limited Companies – is a company that work with stock exchange and its share can be buy or sell from anyone Advantages: – Limited Liability – New shareholders and investors can be easily assimilated – The company has a legal existence separate from management and its members Student ID 11170 page 4 of 20 Assignement Business Environment Feb 2013 – Because of their size a PLC can sometimes dominate the market Disadvantages – Setting up the costs can be very expensive – The firm is open to public inspection – Because of their size they cannot always deal with customers at a personal level. Decisions can be slow because the PLC has many directors – Cooperatives – is an organisation founded and controlled by a group of volunteer users for their benefits. Advantages: – Buying in bulk – Working together to solve problems – Good motivation of all members to work hard for profit Disadvantages – Possibility of conflicts between members – Poor management – Longer decision – making process – Franchises – is an organisation that operates under the brand of another organisation that is already in the market called franchisor. Advantages: – Operate in an already known brand – Support from franchisor ( training, financial). – Can work with franchisor’s existing partners Disadvantages Student ID 11170 page 5 of 20 Assignement Business Environment Feb 2013 – Must work from roles already established from franchisor, the franchise has no control of the business – Franchise must to pay franchisor because use their name. – Private Sector and Public Sector Organisations Student ID 11170 page 6 of 20 Assignement Business Environment Feb 2013 DOMINO’S PIZZA – FRANCHISE INTRODUCTION Domino’s pizza was founded in 1960 by Tom Monaghan (www. coversupermarket. com) and his brother. After one year Tom bought him brother’s half became the sole owner. In 1967 Domino’s opened the first franchise in 1978 to have over 200 franchise stores. In 1985 they opened their first store in UK currently reaching over 700 stores. By 2000 coming to have more stores in fallowing countries: Canada, Tokyo, India etc. In 1998, after 38 years of ownership Domino’s pizza sold 93 percent of the company to Bain Capital for $1 billion. In 2004 Domino’s began trading common stock on the Stock Exchange. In 2006 they opened 8000 total stores in international markets. The company is still growing today with more than 9350 stores in more than 60 international markets. In same year they starts its sponsorship of The Simpsons in UK. (the Domino’s effect. 13 supplement, Estates Gazette, July 19 2008 Issue) In 1999 Domino’s became the first home delivery company to float in the Alternative Investment Market. In 2000 they introduced hot bags to keep the pizzas hot and crisp during delivery. Domino’s started making pizza and today the current menu is a variety of Italian – American products but pizza stay main product, Domino’s along time bringing many improvements countertop and toppings. The Domino’s Pizza Team is hard working, committed to excellence and serious about having fun. There are more than 170,000 team members employed by 600 corporate-owned stores, a system of 5,000+ domestic franchise-owned stores and international franchise base that operates more than 5,000 stores in more than 70 markets around the globe ( www. dominosbiz. com ). Over 21,000 team members work in UK and Irish stores and in a range of support functions ranging from marketing, IT and training. Tom Monaghan bought the business for the amount of $500, now Domino’s has already labeled as â€Å"megabrand† because it already reaches a total of $5. 1 billion in terms of global retail sales. This includes $3. 2 billion in domestic sales and $1. 9 billion in international sales. ( www. statupbizhup. com ) Student ID 11170 page 7 of 20 Assignement Business Environment Feb 2013 MISSION, GOALS AND STRATEGIC OBJECTIVES MISSION Their mission is to be the best pizza delivery company on the world. Sale more pizza, have more fun. GOALS When the business started Tom Monaghan, the founder, had an only one goal to open three stores. This goal is achieved even exceeding the expectations Domino’s has turned its attentions to a new goal, namely to make the people to love their pizza. OBJECTIVES – Improve speed and efficiency of pizza making. Improve efficiency and speed in delivery. Lower the costs of pizzas. To improve customer relations. Make more profit. Student ID 11170 page 8 of 20 Assignement Business Environment Feb 2013 COMPARE DOMINO’S PIZZA WITH PIZZA HUT(FRANCHISE) PIZZA HUT MISSION They take pride in making perfect pizza and providing courteous and helpful service on time all the time. ( www. wiki. answers. com ) Every customer says â€Å"I’ll be back! † PIZZA HUT GOAL Their goal is to reach 85% recognition of the new product in their target market. The most important goal of the company is to increase revenue and profits. PIZZA HUT OBJECTIVES To serve the customer , to provide delicious and hygienic pizza and helpful delivery service. Practice what they preach: integrity, ethics and open communications. While Pizza Hut’s mission is to improve products and customer loyalty, Domino’s Pizza and motivate their employees saying that selling more pizza then the company will have more profit and employees will be better rewarded for their work as a result will have more money for their personal activities. Pizza Hut’s goal is to launch new products and marketing in a more advantageous and profitable growth while Domino’s Pizza wants to expand their business by opening as many stores and offering products and services as good that loyalty to his customers. Domino’s Pizza and Pizza Hut are competitors in pizza market and has same market demographic characteristics. Both companies have been able to offer to the customers a good and quality pizza and services. Both companies want to have the best possible promotion of products so that they can maximize their profit and want to cover a larger part of the market. Student ID 11170 page 9 of 20 Assignement Business Environment Feb 2013 TASK 1 b – Explain how stakeholders influence organisational mission and goals and discuss how and to what extend your chosen organisations (responsabilities) meets stakeholder expectations. All stakeholders have a real importance for a company. Each of them is an important part of business. Customers. The customers want that company to provide good products and service customer. For Domino’s customers are real important, they are dependent by customer’s satisfactions and they know that it is important to keep them. Each of satisfied customer bring with him profit. To became one of the most leading pizza delivery Domino’s has made and put the focus on clients feedback regarding improving the quality of products and services carrying many times their survey. Employees. The employees want that company to create a nice place to work and to give them a good training. As well the employees is very important in this company. Without good employees no organization can grow up. Domino’s know their employees work hard every day to provide great food and customer service why invest financial resources in training them. Suppliers. The suppliers want that company to have a good and along collaboration with them and pay them bill on time. Domino’s Pizza has a good relation with suppliers because they are an important factor in a business. Domino’s Pizza is very strict when choosing their suppliers because they are one of the largest volume purchasers off pizza – related product and they need the suppliers to ensure their highest quality product Management. The management want that company grow up and increase profit. Franchisor. The franchisor want that company provide a good work and to keep a good image of brand. Student ID 11170 page 10 of 20. Assignement Business Environment Feb 2013 TASK 2 a – Explain the nature of UK economic system and how it affects business organisations such as yours. UK have a free market economy, that means the market economy have a little government control and they can fixed the price without state intervention. At same time is a market where the sellers decide what to sell and the buyers decide what they want to buy and for how much. As for other organisations and Domino’s Pizza is an advantage that they can perform the work in a free market but can also be a disadvantage because in a free market all time are more competitors. Domino’s can set their prices and their activity without been affected from government influence only if the change taxes, instead there are situations where they need to stay flexible with the prices because of competition and they need to spend more money for advertising because in a free market the costumers have many options. TASK 2 b – Discuss how governments manage the national economy briefly and analyse the impact of fiscal and monetary policy on businesses such as your chosen organisation. UK government tries to manage the national economy in the fallowing ways: – keeping a low unemployment rate – keeping a low inflation rate that is as low prices – trying to produce as many goods and services that have a growth economy – by lowering taxes The fiscal policy represents all government imposed taxes and fees to maintain a balance of macroeconomics. Fiscal policy applies to market goods and services and by increasing or decreasing taxes can have a significant impact to organisations, can rise or lower inflation and unemployment. If the government reduces taxes would be an added advantage for Domino’s Pizza because automatic and demand would increase. If demand increases the organisation can Student ID 11170 page 11 of 20 Assignement Business Environment Feb 2013 have a higher profit and that help to open other stores. When the organisation expands help lower the unemployment rate because new jobs automatically appear. When the government increases taxation the demand decreases and the organisations are discouraged to invest and unemployment increases. When inflation is high has a negative effect on Domino’s Pizza because the organisation is forced to raise the prices and this automatically leads to lower demand and this affected the company’s profit. The monetary policy is intervention of monetary authorities on cash economy. The monetary policy have influence on interest rates, exchange rate, money supply. In terms of Domino’s Pizza organisation can be seriously affected by rising interest rates because the firm need to pay more money back to bank or stop the loans witch is a really help in company’s grow up. If the interest rates increase the population can’t take loans as well and this means if the costumers don’t have money the demand decrease and the production is affected as well. Lower interest rates have the opposite effect and the organisation can make more investment because the consumption increase as well. TASK 2 c – Analyse how competition policy and regulatory mechanism work in the UK in relation to your chosen organisation. Competition policy is an organisation that tries to control commercial activity in competition so that some companies do not get to have total power over the market. Competition policy bring the follow benefit for consumer: – consumers can benefits from products and services at the best prices – to adapt to competition policy, the firm develops researches and bring new innovation Office of Fair Trading (OFT) is the UK’s consumer and competition authority. Their mission is to make markets to provide a good work for consumers. OFT do the market research and provides consumers all the necessary information to make sure that they can make the right decisions regarding the products or services that consume. Regarding Domino’s Pizza there is no informations revealing that the organisation would have created problems so that OFT intervention to be necessary. Student ID 11170 page 12 of 20 Assignement Business Environment Feb 2013 Task 3 a – Using your chosen company as an example, explain how market structure determines the pricing and production decisions. Domino’s Pizza is part of monopolistic market. The monopolistic competition is a type of imperfect competition. The monopolistic competition have fallowing characteristics:  large number of competitors in market – between prices are small differences – large number of substitutes products – high advertising – is easy to entry or exit because exist just few barriers in this competition The monopolistic market is a market where exits many organisations which provides same products or services but with different characteristics. Same like Domino’s in pizza market exist many pizza delivery organisations but their products are different in taste, bases of ingredients, brand and advertising. In monopolistic competition for Domino’s is hard to decide their prices because they are influenced by competitors witch sell products substitutes. To be able to remain at a high level in this market segment, Domino’s has invested a lot of money in advertising to get customers trust and loyalty. In monopolistic market, Domino’s may not always have the same profit because the presence of competition and they always must to make researches to differentiate the products. Student ID 11170 page 13 of 20 Assignement. Business Environment Feb 2013 TASK 3 b – Using a range of examples, analyse how market forces influence the organisational response and examine how your organisation would respond. Unlike other companies which have faced difficulties during the recession, Domino’s pizza has managed to keep afloat even increase sales. Although the economy was visible affected Domino’s has invested more money in advertising continues to promote its deals and discounts and, reportedly from 2009, for Domino’s was an advantage that much of the population affected by the recession chose to eat home this led to a sales increase of about 11%. As well if cost increases and Domino’s Pizza offer must increase prices of its products or company profits would be affected. However manages to not have a drop in demand even increase its offering in exchange quality products and fast delivery order. Another influence comes from the competition because in this domain are many competitors, so Domino’s Pizza try various way to remain high: – through more intensive advertising – goods products and customer services – fast delivery All this make the demand increase. Student ID 11170 page 14 of 20 Assignement Business Environment Feb 2013 Another influence have suppliers because if the cost of the milk or wheat increases then the supply increasing as well and Domino’s Pizza need to increase the prices and then the demand decreases. TASK 3 c – Discuss the business and cultural environment of your selected organisation and assess to what extend it shapes the behaviour of the organisation. Food is the most culturally sensitive category of consumer goods. For Domino’s richness of diversity in the workplace stimulates the work environment, creativity and innovation, and they became stronger because they use all the human resources with different culture. While age consumers change their option for consumed products. Every buyer has their own vision of quality products that wants to consume and this is influenced by lifestyle and the income of each. Domino’s has many shops in many countries with customer who have different tastes they had to adopt their products according to the demand and desires of customers in each country. For example in Korea Domino’s sell Potato Pizza which topping include potato, in France domino’s sell Saumoneta Pizza with smoked salmon and dill and creme fraiche also they sell Four Cheese pizza. Student ID 11170 page 15 of 20 Assignement Business Environment Feb 2013 TASK 4 a – Discuss how international trade affects the UK business organisation and analyse the impact of global factors on UK business, including your chosen organisation. The international trade is the exchange of goods and services outside the territorial borders. International trade has many advantages but also requires some higher costs than domestic trade. International trade is very important for economic development in general and for individual countries economic development. Like other countries and UK practice international trade because it can not produce all the goods and services they need to be continuously developing. UK import is called when purchasing goods and services produced in another country and when UK sells goods and services to other countries is called export. For Domino’s Pizza international trade is opening new opportunities borders. When the organisation can expand by opening new stores the profit is growth but also the competition increase. When competition increases Domino’s Pizza must focus on placing the best possible products and services so that its clients do not turn their attention to competitors. This means that Domino’s need to invest more time and money in advertising and researches. Another great advantage of international trade is the company access to new products and suppliers which means that international expansion helps to increase production because in international trade a country need to utilize all resources. Globalisation is a business philosophy which believes that the world can became homogeneous. Globalisation has effect on the culture, economic development, environment and political system. Globalisation have fallow drivers: – market drivers – cost drivers – government drivers – competitive drivers Market drivers – degree of homogeneity of customer needs – existence global distribution network – transferable marketing Student ID 11170 page 16 of 20 Assignement Business Environment Feb 2013 Market globalisation drivers bringing homogeneity among customers. Domino’s Pizza can provide products to customers in UK from other countries and this influences cultures, taste and lifestyle and can increase demand. Cost drivers – potential for economies of scale – transportation cost – product development cost – economies of scope Globalisation have many advantages in cost drivers because Domino’s Pizza UK can supply from another countries with cheaper product with same quality and company can benefit from lower transport prices in globalisation if purchase necessary products in larger quantities. Government drivers – lower taxation– compatible technical standards and common marketing regulations – privatisation Government can help Domino’s Pizza by lowering import taxes and export taxes. Globally, Domino’s can work in countries with less advanced technology with more advanced technology from another countries. Student ID 11170 page 17 of 20 Assignement Business Environment Feb 2013 TASK 4 b – Assess the role and impact of EU policies and directives on the UK businesses using your organisations as an example. The European Union was founded by economic and political union of 27 states. The purpose of the European Union is to create a single market, the European market, and to introduce a single currency in the Member States to facilitate commerce and to lower the risk of being affected by exchange rate. By creating a single market in Europe, Domino’s Pizza, would have many advantages and few disadvantages. EU first wants to ensure protection of traders that operate within European borders and to introduce a common external tariff to facilitate the exchange of goods and services between Member States. By creating a single market with a common external tariff, for Domino’s means new business opportunities, a simple way to have access to new market, increase number of consumer Although, in UK, Domino’s working with national currency, if here would introduce the single European currency, Euro, the company would have a number of advantages; – company would not have losses caused by exchange rates that they would be removed – the transition to the single currency would eliminate and some bank fees – there would be no a fluctuation in the prices. EU helps to reduce the unemployment rate in Europe because in most Member States any citizen has the right to live and work in another member states except do some states still retain certain restrictions which include and UK. Student ID 11170 page 18 of 20 Assignement Business Environment Feb 2013 Conclusion My opinion about this course is that now I have more knowledge about what mean business environment. I developed my vision strengths to be considered within organisation and also negative and positive influences of all factors acting on business. I have more knowledge about national and international economic system and how economy can influence the organisations. And after this course I learned which is the best position in market for to have a good business. Student ID 11170 page 19 of 20 Assignement Business Environment Feb 2013 References www. coversupermarket. com. 2012.Dommino’s Pizza. [ONLINE] Available at: http://www. coversupermarket. com/blog/? p=211. [Accessed 15 April 13]. www. dominosbiz. com. 2011. OUR TEAM. [ONLINE] Available at: http://www. dominosbiz. com/Biz-Public-EN/Site+Content/Secondary/Careers/Team/?&lang=en_us&output=json&session-id=bdec0454534e2ab7f3ed9233e6b9f7ce . [Accessed 14 April 13]. www. startupbizhub. com. com. 2011. Dominos Franchise Cost. [ONLINE] Available at: http://www. startupbizhub. com/dominos-franchise-cost. htm? &lang=en_us&output=json&sessionid=653a45ce3c73fa78dfdd910e0a4bda77. [Accessed 15 April 13]. www. wiki. answers. com. 2011. What is the mission statement for Pizza Hut? Franchise Cost . [ONLINE] Available at: http://wiki. answers. com/Q/What_is_the_mission_statement_for_Pizza_Hut? &lang=en_us&output=json&session-id=29e880efe554d20d1c63f97638aab27e . [Accessed 15 April 13]. Student ID 11170 page 20 of 20.