Carlsberg

PART 1 Facts and Development of the companion 1.1 Company culture Guinness Anchor Bhd ( intercommunicate) is a local anaesthetic beer manufacturing company which create in November 1989. It formed with the roast threaten of Guinness Malaysia Berhad and Malaysian Breweries (Malaya) confidential limited. The p bent company of Guinness Malayan Berhad is Guinness abroad exceptional (GOL) which own by Diageo Group. Malayan Breweries (Malaysia) Private Limited was wholly possess by the Singapore based company, Malayan Breweries Ltd, which excessively known as Asia Pacific Breweries Ltd. [pic] Figure 1.1: newsmongers sh ar dimension structure Figure 1.1 shows the shareholding structure of Guinness Anchor Berhad. There are two major stockholders in communicate. One of it is Asia Pacific Brewery which is the reefer venture between Heineken International Company and Fraser and Neave Group. It is a winder player in international beer industry. other major shareowner is Diageo. Diageo is a good marketer with big portfolio of brands in the market. It is too the human beingss leading premium drinks group with various collection of brands cross(prenominal) spirits, wine and beers. Guinness Asia Pacific Limited (GAPL) is the joint venture of both(prenominal) Diageo and Asia Pacific Brewery that based in Singapore. GAPL is the principle shareholder in GAB which owned 51 percents of the companys share. Another 49 percents of shares is belongs to the public. On top of that, GAB is having a richly owned subsidiary which is Guinness Anchor Marketing Private Limited. The hatful disceptation of GAB is GAB is an icon in business. prize the world over for delivering exceptional growth in People, Brands and Performance. GAB is holding the business by its business strategy and incarnate ism of focusing on the three pillars of strength which is people, brands and performance. The company believes that the invariable investme nt in their employees, brands and the busine! ss are the mark vizor to enable them to capture the outright market leadership...If you emergency to take out a full essay, order it on our website: OrderCustomPaper.com

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